A completed report for a 34-location business. Identity is withheld; the audience findings, evidence counts, and campaign structures are the actual deliverable.
Each audience is named, sized, localized, and translated into common campaign inputs before the channel-specific build begins.
"Lunch on the hour. Sandwich to the office or the beach."
Exclude: Parents of young children
8% of customer voices mention lunch from work or the office, three times the chain average.
"Been coming for years. Same sandwich. Might get a beer."
Include: Lookalike of the loyalty list
9.6% of customer voices use go-to, for years, or my regular language.
"Kids ate the quesadilla. Parents had a beer."
Include: Parents of children 6 to 17
9% of customer voices mention family, 7% celebrations, 38% beer. The neighborhood family bar.
The report distinguishes repeated language from commercial meaning: what to reinforce, what to correct, and what belongs in the campaign.
The pattern is large enough to affect product positioning and audience-specific creative, not just menu copy.
mentions / positive
The campaign implication is proof-led differentiation, not generic category advertising.
direct comparisons favor the brand
Eleven locations cluster around an affluent repeat-customer pattern with retention value.
locations in the pattern
Each campaign uses the audience research differently. The first full report includes all six structures, ready to review and export.
Search + Performance Max
Prospecting + retargeting
Video prospecting + retargeting
Sponsored Products + Brands + Display
Sponsored Content + Lead Gen
Contextual answer placement
$89 once. The first six-channel campaign package is included.