Full-service restaurants in San Diego, CA - the market now

San Diego County · updated 2025 Q4

Category count

2,725

Establishments, San Diego County, 2025 Q4

Category direction

+3.2%

Establishments, year over year

Employment direction

-1.0%

Employment in the category, year over year

New competition

Funding approvals for the category, 2024-10 to 2026-06

Capital entering

$20.2M

Total dollars approved for the category

Market direction

San Diego County counted 2,725 full-service restaurants in 2025 Q4. Establishments grew 3.2% year over year; employment in the category fell 1.0%. 34 nearby operators received business funding recently - $20.2M in approvals. New competition is being financed.

Updated 2025 Q4. County figures cover San Diego County, not the full metro. Funding window: 2024-10 to 2026-06.

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